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It is True that Buyers Are Liars?
There's a phrase that's been popularized in sales which says "buyers are liars." It refers to those who say they want one thing but end up buying another. I've never liked the phrase, and even though it's occasionally true, I believe there's another group that deserves the title much more in my opinion. It's the non-buyers who are often the real liars! David: Hi, and welcome to the podcast! Today co-host Chris Templeton and I will debunk the notion that buyers are liars. Welcome back, Chris. Chris: Hi David. You know, it's likely that every salesperson has heard this phrase and even said at a…
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