Sales Follow-Up: How Much is Too Much?

Top Secrets of Marketing & Sales · Jun 15, 2021 · 5m

Sales follow-up is essential. How often should I follow up with prospects and clients? It's a question I get a lot, and as attention spans have shortened over the years, my thoughts on this subject have changed... but not in the way you might expect. I am very often asked how often we should follow up with prospects and clients. And while there is no "one size fits all" answer, there are a few guidelines I've found helpful over the years. Sales Follow-Up Tip #1 First off, I believe it is usually better to err on the side of too much contact, rather than too little. Most people do exactly the…