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Create a Positive Buying Experience
I had a buying experience or two recently that left me feeling frustrated, annoyed and kind of sad. It was frustrating that people could be so blasé about business. And it was annoying to spend money with people who really didn't seem to appreciate the business I gave them. It's also sad that as a society, we seem to have entered a phase where thoughtless, inconsiderate, sloppy service is becoming more the rule than the exception. Buying is an experience. Sometimes good, sometimes great, sometimes terrible and sometimes totally forgettable. But it's always an experience. So what kind of…
The skinny
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