In Sales, More Calls is NOT Always the Answer

Top Secrets of Marketing & Sales · Jan 4, 2022 · 5m

"Sales is a numbers game," they said. "Make more calls and you'll make more money," they said. "Keep smilin' and dialin'," they said. They said a lot of things, but who are they, anyway? Is sales truly a numbers game? If you make more calls, will it always increase your sales? Here's my take on it. Yes, sales IS a numbers game, but it is a SMART numbers game. This means that more calls are NOT always the answer. For example, here are three times when calling more people is NOT the answer: 1. When you say the wrong things. Some salespeople were never adequately trained on what to say and what…