STOP: Just Because We Can, Doesn’t Mean We Should

Top Secrets of Marketing & Sales · Dec 8, 2021 · 3m

One of the most important lessons I've ever learned in business is that just because we can do something -- either well or poorly -- doesn't mean we should do it. After all, being capable of doing things is not the same as being required to do them. And like most business lessons, I learned this one the hard way. In the early days of my career in the industry, I tried to do everything possible for a client. And I tried to do it all myself. Need a logo cleaned up? Sure, I can do that! And I don't mean jobbing it out. I mean physically doing it myself! Does the fact that I have no art…