Latest / Top Secrets of Marketing & Sales
No Secrets = No Value in Business
Show me a business that has no secrets and I'll show you a business that has no value. Over the years, I've taken some heat for our brand Topsecrets.com and for my belief that it's our business secrets that create the most value in our organizations. Still, there are people who say, "there are no secrets in business." Some just state it as fact with no attempt to explain or justify it. Others claim the only secret to business success is "hard work." Wow. I really hate that one! Still others say there are no secrets because everything you need to know is already out there. Fair enough. But…
The skinny
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