Shows / Top Secrets of Marketing & Sales
Top Secrets of Marketing & Sales
The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and…
Episodes
- Top Secrets of Marketing & Sales
Are You Tracking Your Wins?
It's easy to get distracted in the blizzard of activities that we have going on all around us every single day. But unless those activities include a…
- Top Secrets of Marketing & Sales
Don’t Blame Social Media for Poor Results
Social media doesn't work. Cold calling doesn't work. Print advertising doesn't work. Email is dead! Whenever an advertiser is unable to make a particular…
- Top Secrets of Marketing & Sales
Are You Clear on Your Basic Messaging?
Until you get crystal clear on your basic messaging, who you serve and how you serve them, you'll find yourself attracting either no clients at all or the…
- Top Secrets of Marketing & Sales
Getting to Decision-Makers to Increase Sales
If you've ever had a conversation with someone who had zero power to make a decision, you understand how frustrating it can be. So today we'll talk about how…
- Top Secrets of Marketing & Sales
The Difference Between Product Buyers and Solution Buyers
It's great when people just want to buy our products and services, but product buyers are only ever a small part of the entire market. So how do we get to all…
- Top Secrets of Marketing & Sales
Selling & Earning More in Less Time
We all have the same 24 hours in a day. It's fixed. It's inflexible, so earning more in less time is less about managing time, and more about managing…
- Top Secrets of Marketing & Sales
How to Attract Larger Clients
Time after time when I ask our clients about topics they want to know more about, the subject of attracting larger clients comes up. So, in this episode we'll…
- Top Secrets of Marketing & Sales
Creating a Customer
David: Management Guru Peter Drucker once said, “The purpose of business is to create a customer.” Does that mean just selling stuff or is there more to it…
- Top Secrets of Marketing & Sales
Getting Clients via Social Media
Talk of social media in sales is all the rage and everyone is frantically trying to crack the code of how to get clients. But is social media really all that…
- Top Secrets of Marketing & Sales
Requalifying Your Clients: The Five Levels of Qualification
Everyone knows that it's far easier and less expensive to sell the clients we already have and yet very few put in the time to consistently engage and…
- Top Secrets of Marketing & Sales
Don’t Be a Pest: Mastering Intelligent Repetition of Contact
Success in sales is dependent upon intelligent repetition of contact, without being a pest. We need to be able to reach out to people lots of times, in lots of…
- Top Secrets of Marketing & Sales
Stop Recruiting and Ignoring Salespeople
Many businesses spend a ton of money recruiting salespeople, but then ignoring the ones they have. David: Hi and welcome to the podcast, today co-host Chris…
- Top Secrets of Marketing & Sales
The LAIR Method: A 4 Step Success Cycle
Some people say that education is never wasted. I completely disagree. My feeling is that unapplied education may be the biggest waste of all. That’s why…
- Top Secrets of Marketing & Sales
The MVPS of Marketing and Sales™
In sports, MVP stands for most valuable player. In The MVPs of Marketing & Sales™, the letters MVP stand for Message, Vehicles and People. These three…
- Top Secrets of Marketing & Sales
How to Think, Act & Communicate Like a Leader
In the past you’ve said that market leaders think, act and communicate differently than the rest of the population. What do you mean by that? And how can…
- Top Secrets of Marketing & Sales
Exploring the Idea of Market Domination
You talk a lot about market domination, is that just for effect or are you serious about it? David: Hi and welcome to the podcast today. I am joined once again…
- Top Secrets of Marketing & Sales
From Stealth Mode to Intimidation Mode
Many businesses can start out and plod along for years without making any serious inroads in their marketing. But those who want to grow more quickly, need to…