The Difference Between Product Buyers and Solution Buyers

Top Secrets of Marketing & Sales · Nov 3, 2020 · 16m

It's great when people just want to buy our products and services, but product buyers are only ever a small part of the entire market. So how do we get to all the others who could be good prospects for us but don't even know they need our solutions? Target solution buyers! David: Hi and welcome to the podcast today co-host Chris Templeton and I will be discussing the difference between product buyers and solution buyers. Welcome Chris. Chris: Hi David. This is a great topic and really interesting when we look at the difference between a product buyer and a solution buyer, is there really a…