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Are You Clear on Your Basic Messaging?
Until you get crystal clear on your basic messaging, who you serve and how you serve them, you'll find yourself attracting either no clients at all or the wrong clients, and your customer acquisition efforts will take a whole lot longer. David: Hi, and welcome to the podcast. Today co-host Chris Templeton, and I will be talking about the idea of getting clear on your basic messaging. Welcome back, Chris. That's my basic message. Chris: I like that basic message. You'd think that most business owners and salespeople would already be clear on at least their basic messaging, but that is not…
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