Shows / Education Marketing Leader with Chris Rapozo
Education Marketing Leader with Chris Rapozo
🎙️ Welcome to The Education Marketing Leader Podcast Hosted by Chris Rapozo, this podcast delivers actionable insights and proven strategies specifically for higher ed marketers.
Each episode explores the challenges and opportunities in education marketing, providing you with tools to refine your campaigns, elevate your institution’s brand, and engage your audiences effectively.
Learn how to create impactful content strategies, leverage personalization, optimize social media, and tackle…
Episodes
Education Marketing Leader with Chris RapozoRethinking Enrollment, Retention, and the Student Experience | Dr. William Deitrick
What if improving enrollment starts with taking better care of the students you already have? In this episode of The Education Marketing Leader, host Chris…
Education Marketing Leader with Chris RapozoWhy Every College Needs a Podcast | Kelly Peiffer, Manor College
What if one of your most valuable higher education marketing tools was a microphone and a conversation? In this episode of The Education Marketing Leader, host…
Education Marketing Leader with Chris RapozoGamification in Higher Ed: Engaging the Next Generation of Students with Eric Menna
Today's students expect interactive, personalized digital experiences. Is higher education keeping up? In this episode of The Education Marketing Leader, Chris…
Education Marketing Leader with Chris RapozoThe Power of Pressure - Leadership, Resilience & Burnout with Dane Jensen
How can leaders turn pressure into an advantage instead of letting it lead to burnout? In this special episode of the Education Marketing Leader Podcast, host…
Education Marketing Leader with Chris RapozoBeyond the Recruitment Funnel: Are We Delivering the Belonging We Market? | Dr. Andre Richburg
Higher education marketers talk constantly about belonging, community, and inclusion. But what happens when students arrive on campus and the experience…
Education Marketing Leader with Chris RapozoHow UF Expands Into New Markets | Jeff Holeman on Brand, Awareness & Enrollment
What does it take to successfully bring a university brand into a new market? In this episode of The Education Marketing Leader, Chris Rapozo sits down with…
Education Marketing Leader with Chris RapozoLeading With Joy During Higher-Ed's Tough Seasons | Donald Egle, Ph.D.
What does it mean to lead with joy when the circumstances around you are anything but joyful? In this episode of the Education Marketing Leader, Chris Rapozo…
Education Marketing Leader with Chris RapozoIs Higher Ed Preparing Students for the Jobs of Tomorrow? | Justin Fisher
What happens when the degree students are earning prepares them for a job market that no longer exists? In this episode of The Education Marketing Leader…
Education Marketing Leader with Chris RapozoWhy Helpful Marketing Still Wins | Jay Baer on Youtility.
What does it take to earn trust before someone is ready to buy? In this episode of the Education Marketing Leader Book Club, Chris Rapozo and the book club…
Education Marketing Leader with Chris RapozoFrom Generic Messaging to Market Relevance in Higher Education w/ Christian Klepp
Why do so many universities sound exactly the same? In this episode of The Education Marketing Leader, Chris Rapozo sits down with branding strategist and B2B…
Education Marketing Leader with Chris RapozoStudents Aren't Choosing the "Best" College Anymore. Here's Why w/ Gjergj Dollani
Today's students aren't searching for the "best" college. They're trying to avoid making the wrong decision. In this episode of Education Marketing Leader…
Education Marketing Leader with Chris RapozoThe Editorial Strategy Behind Great Content, with Christopher Lott
Higher education is full of incredible stories. The challenge isn't finding them. It's telling them in a way that people actually care about. In this episode…
Education Marketing Leader with Chris RapozoHow UF Online Became the Nation's #1 Online Bachelor's Program with Melissa Allen
What does it take to build and sustain the nation's top online bachelor's program? In this episode of the Education Marketing Leader Podcast, I sat down with…
Education Marketing Leader with Chris RapozoThe Reality of Marketing at a Community College with Eve Markman
Community college marketing is one of the hardest jobs in higher ed. You’re not marketing to one audience. You’re marketing to everyone. On the latest episode…
Education Marketing Leader with Chris RapozoThe Future of Work, AI & Personal Branding with Joe Pulizzi
What happens when higher education marketers, communicators, and leaders sit down with Joe Pulizzi to discuss Burn the Playbook? In this special live edition…
Education Marketing Leader with Chris RapozoLessons on Leadership, Culture, and Decision-Making with Craig Chanoff, CEO of Modern Campus
“The pace of an organization isn’t about how much work there is. It’s about how quickly decisions get made.” A new episode of the Education Marketing Leader…
Education Marketing Leader with Chris RapozoHow to Take Better Photos for your School w/ Matt Stamey
Most higher ed teams don’t have a full-time photographer. But they still need content that performs. In this episode of the Education Marketing Leader podcast…
Education Marketing Leader with Chris RapozoHow to Support 16 Campuses Without Controlling Them w/ Erica Marye
A student gets a flat tire on the way to class. No savings. No backup plan. That could be the end of their education. This episode with Erica Marye, System…
Education Marketing Leader with Chris RapozoWhy Community Colleges Matter. A Conversation with Rising Star Wallace Caleb Bates
Community colleges don’t always get the spotlight. But they change lives every day. To kick off our Community College Month series, I sat down with Wallace…
Education Marketing Leader with Chris RapozoEverybody Writes w/Ann Handley | March Book Club
In this special edition of the Education Marketing Leader podcast, our book club welcomed a very special guest. Ann Handley joined us live to discuss her…
Education Marketing Leader with Chris RapozoWinning Yield Season with Video with John Azoni
John Azoni (Founder, Unveild) breaks down how higher ed teams should be using video during yield season. Not more content. Better placement. What we cover…
Education Marketing Leader with Chris RapozoStrategy Over Tactics. Rethinking Organic Social with Jenny Li Fowler
In our latest episode, Jenny Li Fowler, Dir. of Social Media Strategy at MIT, breaks down the difference between strategy and tactics in organic social media…
Education Marketing Leader with Chris RapozoWhere Direct Mail Fits in the Modern Enrollment Mix
Direct mail is not dead. Most institutions just stopped using it strategically. I talked with Dylon Jones from Spectrum Marketing Companies about how direct…
Education Marketing Leader with Chris RapozoShort Form Video That Actually Works
Short form video “best practices” are mostly fake rules. If you want what works in 2026, you need reps, speed, and real people. In the latest episode of…
Education Marketing Leader with Chris RapozoThis School Tripled Enrollment by Breaking Higher Ed “Best Practices”
How does a university triple freshman enrollment while others struggle to break even? In this episode, I talk with James Steen, Ph.D., VP for Enrollment…
Education Marketing Leader with Chris RapozoLeadership and Identity in 2026: Starting Over With Intention
Season 4 is here, and we’re kicking it off with a conversation that will reset how you think about urgency, identity, and starting over. In this episode of the…
Education Marketing Leader with Chris RapozoThe Go-Giver | December Book Club
For our final book club meeting of 2025, we dove into The Go-Giver—and had the incredible opportunity to host co-author Bob Burg for a live Q&A. It was one of…
Education Marketing Leader with Chris RapozoThe Art of Effective Prospect Nurturing with Lisa Starkey-Wood
In this episode, I talk with Lisa Starkey-Wood, VP of Enrollment Strategy at Stamats, about what breaks most prospect journeys—and what to fix first. We cover…
Education Marketing Leader with Chris RapozoHow to be a small college | November Book Club Meeting
What does it really mean to be a small college—and to thrive as one? In this special Book Club Edition of the Education Marketing Leader Podcast, host Chris…
Education Marketing Leader with Chris RapozoThe 15-Year-Old Co-Founder Changing How Students Choose Colleges | Evan Goldstein - Quadzio
The college search process is broken, and two teenagers might be the ones to fix it. 👇 When Evan Goldstein tagged along on college tours with his older…
Education Marketing Leader with Chris RapozoBalancing Internal Teams and Agency Partners in Higher-Ed Marketing
Guest: Dr. Evan Kropp, Executive Director of Distance Education, University of Florida 🐊 Topic: In-House vs. Outsourced Marketing — Finding Your Higher-Ed…
Education Marketing Leader with Chris RapozoHow CU Boulder Scales Content That Drives Action | Maria Kuntz
Are your stories driving outcomes—or just filling space? On the latest Education Marketing Leader Podcast, I sat down with Maria Kuntz, Director of Content…
Education Marketing Leader with Chris RapozoThe Gears of Success | September Book Club
This month’s Education Marketing Leader Book Club turned into a masterclass on applying business strategy in higher ed, and how to market what you’ve actually…
Education Marketing Leader with Chris RapozoRelationship-building in admissions isn’t what it was five years ago
On the latest Education Marketing Leader Podcast, I sat down with Ryan Trout, Director of Admissions at Northeastern Illinois University. We revisited his 2020…
Education Marketing Leader with Chris RapozoHow Higher Ed Marketers Can Engage Gen Z, Parents, and Alumni | Jen Brock Interview
How do you create marketing that connects with students, parents, and alumni—all at the same time—without watering down your brand? In this episode of the…
Education Marketing Leader with Chris RapozoFinding Mission-Fit Students in Higher Ed 🎓 | August Book Club
This special episode of the Education Marketing Leader Podcast brings you inside our August Book Club meeting, where we discussed Chasing Mission Fit with the…
Education Marketing Leader with Chris RapozoUsing Data to Drive Enrollment Strategies - A conversation with Kristen Johnson
In this week’s episode, I sat down with Kristen Johnson, Founder of Wise Marketing Strategy, to talk about how colleges and universities can better use data to…
Education Marketing Leader with Chris RapozoBuilding Campus Pride Through Visual Storytelling - A Conversation with Luis Landeros
What does it look like when a creative director is also a former student? Luis Landeros brings that full-circle perspective to his work at Arizona Western…
Education Marketing Leader with Chris RapozoUsing Stories to Market to International Students - A Conversation with Kris Achten
🎙 New Episode: Using Stories to Market to International Students Guest: Kris Achten, Manager of International Marketing & Recruitment at Karel de Grote…
Education Marketing Leader with Chris RapozoSpecial: Insights from the Education Marketing Leader Book Club on MailedIt!
In this special episode of the Education Marketing Leader Podcast, we revisit highlights from our July book club meeting with Day Kibilds and Ashley Budd…
Education Marketing Leader with Chris RapozoWhat Stronger Faculty Visibility Can Unlock for Your Institution - A Conversation with Dr. Hashim Zaman
Most faculty pages are outdated directories. No story. No strategy. But in today’s landscape, faculty visibility impacts everything, from citations and media…
Education Marketing Leader with Chris RapozoBuilding Better Web Content for Neurodiverse Students - A Conversation with Beth Noël
Your website might be compliant. But is it neuroaccessible? If it’s not, you’re losing students before they even apply. In this episode of the Education…
Education Marketing Leader with Chris RapozoWhat Happens When Marketing Leads Strategy—A Conversation with Mike Barzacchini
In this episode of The Education Marketing Leader, I talk with Mike Barzacchini, Director of Marketing Services at Harper College, about how to stop being seen…
Education Marketing Leader with Chris RapozoFixing the Gaps in Parent and Counselor Communication – a conversation with Laura Rudolph
On the latest episode of the Education Marketing Leader podcast, I interviewed Laura Rudolph, founder of Square One Consulting and former higher-ed marketer at…
Education Marketing Leader with Chris RapozoSpecial: Insights from the Education Marketing Leader Book Club on Heart over Hype!
In this special episode of the Education Marketing Leader Podcast, we revisit highlights from our May book club meeting with Jamie Hunt, founder of Solver…
Education Marketing Leader with Chris RapozoWhy Niche Content Is Your SEO Advantage in 2025 - A Conversation with Mariah Tang
On this episode of the Education Marketing Leader podcast, I sat down with Mariah Tang, Chief Content Marketing Officer at Stamats. We unpack why niche content…
Education Marketing Leader with Chris RapozoQuick Wins for Higher Ed Marketers Under Pressure - A Conversation with Seth Odell
In this episode of the Education Marketing Leader podcast, I sat down with Seth Odell, Founder & CEO of Kanahoma, to unpack the brutal truths facing higher ed…
Education Marketing Leader with Chris RapozoPerformance TV for Higher Ed Marketing - a conversation with Jennifer Lonchar
On this episode of Education Marketing Leader podcast, Jennifer Lonchar , co-founder of AmbioEdu, breaks down what higher ed marketers need to know about…
Education Marketing Leader with Chris RapozoSpecial: Insights from the Education Marketing Leader Book Club on Organic Social Media
In this special episode of the Education Marketing Leader Podcast, we’re diving into highlights from our latest Education Marketing Leader Book Club session We…
Education Marketing Leader with Chris RapozoNot a Second Choice: How South Plains College Tells Its Community College Story - A Conversation With Dan Dewbre
In this episode of the Education Marketing Leader podcast, I sat down with Dane Dewbre, Executive Director of Marketing and Communications at South Plains…
Education Marketing Leader with Chris RapozoHow to Market to Non-Traditional Students the Right Way — A Conversation with Yane Nemeroff
In this episode of the Education Marketing Leader podcast, I sat down with Yane Nemeroff, Assistant Professor of Communication Studies at Miami Dade College…
Education Marketing Leader with Chris RapozoInside Heart Over Hype: Jaime Hunt's Guide to Authentic Higher Ed Marketing
In this episode of the Education Marketing Leader podcast, I sat down with Jaime Hunt, Founder and President at Solve Higher Ed Marketing and author of the new…
Education Marketing Leader with Chris RapozoMarketing the Humanities - Strategies for Elevating SHAPE Subjects in Higher Education a Conversation with Kyle Campbell
The humanities are facing an uphill battle in higher education, with budget cuts and declining enrollments. But are we missing an opportunity? 🤔 In this…
Education Marketing Leader with Chris RapozoHigher Ed Marketing Needs Bold Leadership—Here’s How to Step Up. A Conversation with Suzan Brinker
Higher Ed Marketing is at a Crossroads The demographic cliff is here. Competition is tougher than ever. Institutions are losing talent to the private sector…
Education Marketing Leader with Chris RapozoNavigating the Higher Ed Marketing Vendor Maze - A Conversation with Kevin Renton
The higher ed marketing vendor landscape is shifting—fast. More VC-backed companies. More consolidations. More agencies blending into one another. If you're a…
Education Marketing Leader with Chris RapozoEmail Marketing Mistakes You’re Probably Making (And How to Fix Them) - A Conversation with Day Kibilds and Ashley Budd
Email isn’t dead. It’s just misused. On the latest episode of the Education Marketing Leader podcast, I sat down with Day Kibilds (VP of Strategy at Ologie)…
Education Marketing Leader with Chris RapozoSpecial: Insights from the Education Marketing Leader Book Club on Epic Content Marketing
In this special episode of the Education Marketing Leader Podcast, we're diving into the highlights of our Education Marketing Leader Book Club meeting, where…
Education Marketing Leader with Chris RapozoHigher Ed’s Trust Problem and How Staff Can Help Fix It - A Conversation with Scott Cline, Ed.D
Higher education is facing a trust crisis. Institutions are under scrutiny. And instead of leaning into transparency, many are doubling down on restrictive…
Education Marketing Leader with Chris RapozoHow AI is Reshaping SEO for Higher-Ed - A Conversation with Granit Doshlaku
In the latest episode of the Education Marketing Leader Podcast, I sat down with Granit Doshlaku, Co-Founder and Chief Strategy Officer at Manaferra. We…
Education Marketing Leader with Chris RapozoAdvancement as a Strategic Partner - A Conversation with Dan Giroux
Season 3 of Education Marketing Leader is here! I kicked it off with Dan Giroux, former AVP at Drexel University and Principal at DJG Marketing LLC, to discuss…