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Using Stories to Market to International Students - A Conversation with Kris Achten
🎙 New Episode: Using Stories to Market to International Students
Guest: Kris Achten, Manager of International Marketing & Recruitment at Karel de Grote University College and Founder of People Like You.
We covered a lot in this one, from environmental triggers to user-generated content to a student who went from doubting he could afford college to landing a job at TikTok.
Here are the highlights for higher ed marketers:
✅ Stop telling stories about your institution.
Start telling stories about your students. Especially international ones who are facing a major life transition.
✅ Cultural…
The skinny
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