Finding Mission-Fit Students in Higher Ed 🎓 | August Book Club

Education Marketing Leader with Chris Rapozo · Sep 3, 2025 · 1h

This special episode of the Education Marketing Leader Podcast brings you inside our August Book Club meeting, where we discussed Chasing Mission Fit with the author himself, Bart Caylor.

📖 Chasing Mission Fit tackles one of higher ed’s toughest challenges: finding and connecting with the students who are the right fit for your institution. In this episode, Bart and our book club community of higher ed marketers dive into:

✨ Why avoiding generic claims matters more than ever

✨ The “short-order cook vs. chef” mindset shift in campus marketing

✨ Smarter ways to use metrics and engagement data…