Building Campus Pride Through Visual Storytelling - A Conversation with Luis Landeros

What does it look like when a creative director is also a former student?

Luis Landeros brings that full-circle perspective to his work at Arizona Western College, and it shows.

We talked about:

Why stock photos kill authenticity and how real images connect better with community

How one unplanned photo shoot turned into a national Paragon Award

The power of being a real-world practitioner in the classroom (Luis also teaches design)

Building creative confidence by failing fast and doing the work anyway

How AWC’s team builds momentum by sharing feedback, wins, and work in progress

He also…

The skinny

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