Latest / Education Marketing Leader with Chris Rapozo
The Gears of Success | September Book Club
This month’s Education Marketing Leader Book Club turned into a masterclass on applying business strategy in higher ed, and how to market what you’ve actually got.
Whether you work at an institution or support one as a vendor or consultant, you’ll find so much value in this one.
Especially if you’ve ever felt stuck in the “short-order cook” trap or siloed from strategy.
✅ Why every marketer needs to think like a product manager
✅ Lessons on market fit, internal alignment, and pricing strategy
✅ A call to center brand and experience—because one bad interaction can undo a million-dollar…
The skinny
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