Latest / Education Marketing Leader with Chris Rapozo
How UF Expands Into New Markets | Jeff Holeman on Brand, Awareness & Enrollment
What does it take to successfully bring a university brand into a new market?
In this episode of The Education Marketing Leader, Chris Rapozo sits down with Jeff Holeman, Chief Marketing Officer at the University of Florida’s Warrington College of Business, to explore how UF approached its expansion into Jacksonville and Miami.
While the University of Florida already has tremendous brand recognition, Jeff explains why awareness alone isn’t enough. Universities still have to build local relevance, understand the competitive landscape, earn trust, and connect their programs to what students and…
The skinny
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