Latest / Education Marketing Leader with Chris Rapozo
How Higher Ed Marketers Can Engage Gen Z, Parents, and Alumni | Jen Brock Interview
How do you create marketing that connects with students, parents, and alumni—all at the same time—without watering down your brand?
In this episode of the Education Marketing Leader Podcast, Chris Rapozo talks with Jen Brock, VP of Marketing & Communications at Mount Holyoke College, about how to engage intergenerational audiences in higher education.
You’ll learn:
How Gen Z, parents, and alumni respond differently to marketing messages
Why authenticity, ROI, and legacy all matter in brand storytelling
Strategies to keep your higher ed brand consistent across multiple channels
Practical…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.