Advancement as a Strategic Partner - A Conversation with Dan Giroux

Education Marketing Leader with Chris Rapozo · Jan 9, 2025 · 37m

Season 3 of Education Marketing Leader is here!

I kicked it off with Dan Giroux, former AVP at Drexel University and Principal at DJG Marketing LLC, to discuss a pivotal shift for advancement teams:

Evolving from reactive service providers to proactive strategic partners.

Dan predicts 2025 will be a defining year for higher-ed advancement.

Here’s how teams can adapt 👇

𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞: Advancement is a revenue-generating powerhouse.

𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Build cross-campus relationships to align on strategy.

𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲: AI tools streamline workflows and free up time for strategic work.

𝐃𝐚𝐭𝐚: Metrics…