Latest / Education Marketing Leader with Chris Rapozo
Email Marketing Mistakes You’re Probably Making (And How to Fix Them) - A Conversation with Day Kibilds and Ashley Budd
Email isn’t dead. It’s just misused.
On the latest episode of the Education Marketing Leader podcast, I sat down with Day Kibilds (VP of Strategy at Ologie) and Ashley Budd (Senior Director of Advancement Marketing at Cornell University) to talk about crafting higher-ed emails that build relationships, not just fill inboxes.
The duo shared insights from their Amazon bestselling book, Mailed It!
Key Takeaways:
✅ Email is a Relationship Tool, Not a Billboard
Too many higher-ed marketers treat email like a one-way broadcast. Instead, it should be about conversation and trust—or as Day put it…
The skinny
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