Inside Heart Over Hype: Jaime Hunt's Guide to Authentic Higher Ed Marketing

Education Marketing Leader with Chris Rapozo · Mar 25, 2025 · 34m

In this episode of the Education Marketing Leader podcast, I sat down with Jaime Hunt, Founder and President at Solve Higher Ed Marketing and author of the new book Heart over Hype.

We covered the real work behind building an authentic brand in higher ed.

No fluff.

Just strategy, leadership, and lessons you can actually use.

Here's what we covered in the episode:

✅ What's behind the title "Heart over Hype"

Jaime breaks down why emotional connection and trust matter more than flashy campaigns, especially in higher ed.

✅ How to lead change inside your institution

She talks about aligning…