Winning Yield Season with Video with John Azoni

Education Marketing Leader with Chris Rapozo · Mar 19, 2026 · 42m

John Azoni (Founder, Unveild) breaks down how higher ed teams should be using video during yield season.

Not more content. Better placement.

What we cover:

Where video actually impacts admits → deposits

Why most schools fall off after inquiry

The “random acts of video” problem

How to use 1:1 video from counselors

Why student voices outperform leadership

Simple ways to reduce friction (FAFSA, apps, next steps)

What metrics actually matter (hint: not views)

If your yield strategy is still email-heavy and text-driven, this will challenge it.

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