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What Happens When Marketing Leads Strategy—A Conversation with Mike Barzacchini
In this episode of The Education Marketing Leader, I talk with Mike Barzacchini, Director of Marketing Services at Harper College, about how to stop being seen as a service desk, and start being viewed as a strategic leader.
Mike shares how his team made that shift by putting strategy first, building credibility through clear planning frameworks, and creating a culture of collaboration with leadership.
One of the biggest takeaways:
Slow down to move smarter.
Key ideas you’ll hear:
How Harper’s 55-page goals and outcomes doc keeps everyone aligned
The value of creative briefs to control scope…
The skinny
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