Latest / Education Marketing Leader with Chris Rapozo
Why Helpful Marketing Still Wins | Jay Baer on Youtility.
What does it take to earn trust before someone is ready to buy?
In this episode of the Education Marketing Leader Book Club, Chris Rapozo and the book club members sat down with bestselling author Jay Baer to discuss the enduring lessons from Youtility and why the most effective marketing starts by being genuinely helpful.
Together, they explore how higher education marketers can create content that answers prospective student questions, builds long-term trust, and stands out in an AI-driven world.
Jay also shares why he believes marketers should answer before they ask, how short-form…
The skinny
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