Latest / Education Marketing Leader with Chris Rapozo
This School Tripled Enrollment by Breaking Higher Ed “Best Practices”
How does a university triple freshman enrollment while others struggle to break even?
In this episode, I talk with James Steen, Ph.D., VP for Enrollment Management & Marketing at Houston Christian University, about what actually drove HCU’s growth.
We get into:
Why removing friction mattered more than better messaging
How direct admission and guaranteed offers changed behavior
The role marketing played once the value proposition was clear
What “next practice” looks like when operations and enrollment align
This is a real case study. No theory. No platitudes.
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The skinny
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