Latest / Education Marketing Leader with Chris Rapozo
The Go-Giver | December Book Club
For our final book club meeting of 2025, we dove into The Go-Giver—and had the incredible opportunity to host co-author Bob Burg for a live Q&A. It was one of our most reflective and practical sessions of the year.
What We Discussed
Why generosity and value-creation matter more than tactics in leadership and enrollment
How “everyone is in sales”—especially in higher ed
Communicating value vs price when talking about tuition
The difference between being a go-getter, go-giver, and go-taker
Why listening is often the greatest form of giving
How to build trust in low-trust environments (with…
The skinny
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