Latest / Education Marketing Leader with Chris Rapozo
Balancing Internal Teams and Agency Partners in Higher-Ed Marketing
Guest: Dr. Evan Kropp, Executive Director of Distance Education, University of Florida 🐊
Topic: In-House vs. Outsourced Marketing — Finding Your Higher-Ed Sweet Spot
When should you keep marketing work in-house — and when does it make sense to outsource?
In this episode, Dr. Evan Kropp shares his eight-factor framework to help higher ed marketing teams decide where to invest their time, talent, and budget.
You’ll hear:
Why there’s no universal playbook — and how to adapt decisions to your institution’s structure and goals
The true cost of internal hires vs. agency work (spoiler: salary is…
The skinny
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