Latest / Education Marketing Leader with Chris Rapozo
Navigating the Higher Ed Marketing Vendor Maze - A Conversation with Kevin Renton
The higher ed marketing vendor landscape is shifting—fast.
More VC-backed companies.
More consolidations.
More agencies blending into one another.
If you're a higher ed marketer evaluating vendors, you need to know what’s happening behind the scenes.
In this episode, I sat down with Kevin Renton, Principal at Electric Kite and Publisher at Volt Magazine, to break it all down. We covered:
✅ The agency and MarTech landscape – Who’s merging, who’s independent, and how it impacts your institution.
✅ The real risk of vendor conflicts – If your agency serves your competitors, how do they prioritize…
The skinny
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