Latest / Education Marketing Leader with Chris Rapozo
The Art of Effective Prospect Nurturing with Lisa Starkey-Wood
In this episode, I talk with Lisa Starkey-Wood, VP of Enrollment Strategy at Stamats, about what breaks most prospect journeys—and what to fix first.
We cover:
RFI roadblocks: Why many teams can’t even find their own inquiry form and how to fix basic CTA and form placement so students don’t stall on step one.
Day-zero done right: What a strong confirmation experience looks like (thank-you page, instant email, timely counselor outreach) and why waiting for “perfect” personalization is a mistake.
Real personalization: Moving beyond “Hi, [First Name]” to program-specific, audience-specific…
The skinny
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