Shows / Education Marketing Leader with Chris Rapozo
Education Marketing Leader with Chris Rapozo
🎙️ Welcome to The Education Marketing Leader Podcast Hosted by Chris Rapozo, this podcast delivers actionable insights and proven strategies specifically for higher ed marketers.
Each episode explores the challenges and opportunities in education marketing, providing you with tools to refine your campaigns, elevate your institution’s brand, and engage your audiences effectively.
Learn how to create impactful content strategies, leverage personalization, optimize social media, and tackle…
Episodes
Education Marketing Leader with Chris RapozoHigher Ed Storytelling Beyond the Ordinary - A Conversation with Voltaire Santos Miran
🎙️ 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟏𝟎𝟎: Full-Circle Moment with Voltaire Santos Miran on Storytelling in Higher Ed. In this milestone episode, I welcome Voltaire Santos Miran…
Education Marketing Leader with Chris RapozoBreaking the Higher Ed Social Media Mold - A Conversation with Brianna Blackburn
Breaking the Higher Ed Social Media Mold - A Conversation with Brianna Blackburn This week on Education Marketing Leader, I spoke with Brianna Blackburn…
Education Marketing Leader with Chris RapozoHow KAUST is leading inclusive storytelling in the Middle East - A conversation with Tony Sheridan
In the latest episode of Education Marketing Leader, I sat down with Tony Sheridan, Marketing and Communications Manager at KAUST (King Abdullah University of…
Education Marketing Leader with Chris RapozoTransform Your Enrollment Strategy with Story-Driven Video - A Conversation with Ryan Koral
This week on The Education Marketing Leader, I had the pleasure of speaking with Ryan Koral, founder of Tell Studios and Enroll Films. Ryan is a video…
Education Marketing Leader with Chris RapozoUnlocking Budget-Friendly UX Strategies for Higher Ed - A Conversation with Melanie Lindahl
Higher Ed budgets are tight, but delivering a seamless user experience (UX) shouldn't be out of reach. In this week's episode of the Education Marketing Leader…
Education Marketing Leader with Chris RapozoWhy Parent Engagement is Key to Student Success – A Conversation with Melissa Greiner
In today’s episode of the Education Marketing Leader podcast, I spoke with Melissa Greiner, VP of Marketing at CampusESP, about the crucial role parents play…
Education Marketing Leader with Chris RapozoHow to market law school non-JD programs - a conversation with Tara Ebrahimi
Marketing Non-JD Law Programs: Lessons from Wake Forest University School of Law In the latest podcast episode of the Education Marketing Leader podcast, I…
Education Marketing Leader with Chris RapozoHow to Optimize Higher Ed Websites with Search - A Conversation with Sara Kelzer
Higher education websites are complex. Outdated content mixed with new information makes it hard for visitors to find what they need. In this episode of the…
Education Marketing Leader with Chris RapozoDriving Enrollment with Personalized Digital Ads: A Conversation with Sherika Attipoe
In this episode of Education Marketing Leader podcast, I interviewed Sherika Attipoe, Assistant Director of Public Relations and Digital Media at Calhoun…
Education Marketing Leader with Chris RapozoThe Future of OPMs in Higher-Ed - A conversation with Dustin Ramsdell
In the latest episode of the Education Marketing Leader, I interviewed Dustin Ramsdell, Client Success Manager at Direct Development and host of The Higher Ed…
Education Marketing Leader with Chris RapozoHow to Engage University Presidents in Higher-Ed Marketing - A Conversation with Dr. Tim Collins
In this episode of the Education Marketing Leader podcast, I sat down with Dr. Tim Collins, President of Walsh University, to explore the vital role university…
Education Marketing Leader with Chris RapozoCommunicating the Value of Internships in Higher-Ed - A Conversation with Drake DelosSantos
In this episode of the Education Marketing Leader Podcast, I spoke with Drake DelosSantos, Public Relations Manager at Midlands Technical College, about a…
Education Marketing Leader with Chris RapozoHow to Consolidate a University Website Post Merger - A Conversation with Jacob Eiden
College and university leaders increasingly consider mergers and acquisitions to address financial, demographic, and operational pressures. But what happens…
Education Marketing Leader with Chris RapozoLeveraging Social Media for Authentic Student Engagement - A Conversation with Jonathan Fonseca
In the latest episode of the Education Marketing Leader podcast, I had the pleasure of sitting down with Jonathan Fonseca, Digital Marketing Specialist at Cape…
Education Marketing Leader with Chris RapozoDebunking 10 Common AI Myths - A Conversation with Ardis Kadiu
In the latest episode of the Education Marketing Leader podcast, I spoke with Ardis Kadiu, Founder and CEO of Element451, to debunk 10 common myths about AI in…
Education Marketing Leader with Chris RapozoBuilding Excellence in Higher Ed Marketing Teams - A Conversation with Dan Baum
In this episode of the Education Marketing Leader podcast, I spoke with Dan Baum, Executive Director of Strategic Communications at Anne Arundel Community…
Education Marketing Leader with Chris RapozoEquipping the Next Generation of Marketing Leaders - A Conversation with Sally Cameron - A Conversation with Sally Cameron
My latest guest on the Education Marketing Leader told me, "I can't do anything for you," when I met her for the first time at NCMPR this March. What she meant…
Education Marketing Leader with Chris RapozoTransform Your Marketing with a Well-Structured Content Calendar - A Conversation with Rita Winthrop
"A well-structured content calendar is your secret weapon in higher ed marketing." I recently had the pleasure of hosting Rita Winthrop, a talented Freelance…
Education Marketing Leader with Chris RapozoNavigating a Higher-Ed Brand Overhaul - A Conversation with Blair Lee
🎙 In the latest episode of the Education Marketing Leader, I had the pleasure of hosting Blair Lee, the Director of Marketing and Communications at Colorado…
Education Marketing Leader with Chris RapozoEnhancing International Student Recruitment - A Conversation with Sandra Sergio Sotto
In the latest episode of the Education Marketing Leader podcast, we spoke with Sandra Sergio Sotto, International Student Recruiter for the Swiss School of…
Education Marketing Leader with Chris RapozoHow to Build Trust and Community through Student Stories - A Conversation with Megan Smedley
In the latest Education Marketing Leader podcast episode, I spoke with Megan Smedley, Director of Public Relations and Alumni Engagement at Maysville Community…
Education Marketing Leader with Chris RapozoMaximizing Digital Advertising for Higher Education - A Conversation with Jordan Burleson
My latest guest on the Education Marketing Leader podcast was Jordan Burleson, VP of Digital Advertising at Beacon Technologies. Jordan shared some critical…
Education Marketing Leader with Chris RapozoEmployer Branding in Higher Ed: Attract and Retain Top Talent - A Conversation with Eddie Francis
"You need people who want to be on your campus, who want to work in higher education, and who will help your culture grow." In the latest episode of the…
Education Marketing Leader with Chris RapozoEmpowering Adult Learners in Higher Education - A Conversation with Cheryl Temple
In the latest episode of the Education Marketing Leader podcast, I spoke with Cheryl Temple, Director of Communications & Financial Aid at Stark College &…
Education Marketing Leader with Chris RapozoTransforming Higher Ed Websites with AI - A Conversation With Raffi DerSimonian
It's podcast Thursday, and I'm excited to share highlights from my recent interview with Raffi DerSimonian, VP & Chief Strategy Officer at ERI and Principal at…
Education Marketing Leader with Chris RapozoInnovative Marketing Strategies for the Enrollment Cliff - A Conversation with Dr. Carrie Phillips
🎓 Tune into the latest Education Marketing Leader podcast episode as Dr. Carrie Phillips, Chief Marketing Officer at the University of Arkansas at Little Rock…
Education Marketing Leader with Chris RapozoInnovative Marketing Strategies for Educational Impact - A Conversation with RJ Thompson
In the latest episode of the Education Marketing Leader podcast, I sat down with RJ Thompson, a seasoned digital strategist and educator from the University of…
Education Marketing Leader with Chris RapozoCharting New Paths In Higher-Ed Marketing - A Conversation With Jaime Hunt
In the latest episode of the Education Marketing Leader, I had the pleasure of talking with Jaime Hunt, an award-winning CMO and host of the Confessions of a…
Education Marketing Leader with Chris RapozoHow To Create Marketing Messages That Drive Action - A Conversation With Jeff Ebbing
This week's Education Marketing Leader podcast episode concludes our community college series hosted in honor of Community College Month. I'm excited to share…
Education Marketing Leader with Chris RapozoHow Social Media Marketing Can Help With Student Retention - A Conversation With Maya Demishkevich
In the latest episode of the Education Marketing Leader podcast, I had the pleasure of speaking with Maya Demishkevich, the Chief Marketing Officer at Carroll…
Education Marketing Leader with Chris RapozoHow To Craft Memorable Messages For Your Institution - A Conversation With Jason Houlihan
In the latest episode of the Education Marketing Leader, I had the pleasure of interviewing Jason Houlihan, MBA, the Executive Director of Marketing and Events…
Education Marketing Leader with Chris RapozoGetting Started with Student Influencer Marketing - A Conversation with Abby Humble
In the latest episode of the Education Marketing Leader podcast, Abby Humbel, Digital Marketing Manager at Hagerstown Community College, shared practical…
Education Marketing Leader with Chris RapozoHow Universities Can Champion Diversity in Their Marketing - a Conversation with Maria Kuntz
In the latest Education Marketing Leader podcast episode, I sat down with Maria Kuntz, Communications Director at the University of Colorado Boulder. Maria…
Education Marketing Leader with Chris RapozoUniversity Branding Essentials - A Conversation with Elliot Lollis
In the latest episode of the Education Marketing Leader podcast, I had the pleasure of hosting Elliot Lollis, a Senior Brand Strategist at Up&Up. We discussed…
Education Marketing Leader with Chris RapozoCreating an effective higher ed content strategy - An interview with Julie Johnson Novara
In the latest Education Marketing Leader podcast episode, I was thrilled to welcome Julie Johnson Novara, the visionary behind Julie Johnson Writing Services…
Education Marketing Leader with Chris RapozoThe Art of Public Scholarship: Empowering Academic Voices through Innovative Podcasting - A Conversation with Robert Li
🎙️ Exciting Recap from the Latest Episode of the Education Marketing Leader Podcast! 🚀 In a recent episode, I learned about public scholarship and how to…
Education Marketing Leader with Chris RapozoMastering Higher-Ed Earned Media Placements - A Conversation with Siobhan Lopez
As a J-School grad, I'm always excited to speak with a TV reporter gone higher-ed marketer. During the latest Education Marketing Leader podcast episode, I…
Education Marketing Leader with Chris RapozoHow to Build Engaging Student Communities - A Conversation with Harrison "Soup" Campbell
Just dropped an insightful conversation with the brilliant Harrison "Soup" Campbell, Head of Community Experience at ZeeMee, where we dove deep into the…
Education Marketing Leader with Chris RapozoHow to Redesign a Higher-Ed Website - A Conversation with Kathleen Stockham
In the latest episode of the Education Marketing Leader podcast, I had the pleasure of chatting with Kathleen Stockham, the CMO at South College. Kathleen's…
Education Marketing Leader with Chris RapozoHow to Market to First Generation College Students - A Conversation with Kristin Nichols
In the latest episode of the Education Marketing Leader podcast, I sat down with Kristin Nichols, Founder of Nichols Higher Education, to discuss a topic that…
Education Marketing Leader with Chris RapozoThe Power of Personalization in Higher Ed Marketing a Conversation with Sean Beasley
In the latest episode of the Education Marketing Leader podcast, I had the pleasure of interviewing Sean Beasley, Director of Marketing at Missouri State…
Education Marketing Leader with Chris RapozoCreating a Well-Rounded Higher-Ed Web Strategy - An Interview with Joshua Charles
In the latest episode of the Education Marketing Leader, I had the pleasure of hosting Joshua Charles, the Director of Web Strategies at Rutgers University…
Education Marketing Leader with Chris RapozoHow to Reclaim Your University Website - An Interview with Jenny Martin and Tim Wombles
In the latest episode of the Education Marketing Leader podcast, I had the pleasure of hosting Jenny Martin and Tim Wombles from the University of Missouri–St…
Education Marketing Leader with Chris RapozoFostering Inclusive Communication on Higher-Ed Websites - An Interview with Shamell Forbes
In this episode of the Education Marketing Leader podcast, I met one of the fastest men on the AMA HigherEd circuit: Shamell Forbes is the Campus Partnerships…
Education Marketing Leader with Chris RapozoHow to Increase Student Enrollment Through SEO - An Interview with Abu Noaman
Ever wonder how universities climb the ever-shifting mountain of Google rankings? Well, I recently sat down with a man who's built his agency into a sherpa for…
Education Marketing Leader with Chris RapozoHow To Create Inclusive Higher-Ed Web Content - An Interview with Day Kibilds
The first guest on the "Education Marketing Leader" podcast in 2024 is well-known on the higher-ed conference circuit. Her passion for empathy in…
Education Marketing Leader with Chris RapozoHow To Personalize A Higher-Ed Website - An Interview with Kat Liendgens
In the final episode of the Education Marketing Leader podcast of 2023, I interviewed one of the show's early supporters, who kept me accountable and…
Education Marketing Leader with Chris RapozoHow to Improve Your Higher-Ed Student Journey - An Interview with Rustam Irani
Getting the student journey right from beginning to end is tough! But when done right, you'll ensure a positive, engaging educational experience for your…
Education Marketing Leader with Chris RapozoHow to use Marketing for Student Engagement - An Interview with Brianna Palmer
Struggling to get your Summer classes filled? 🌻 You came to the right place! In the latest Education Marketing Leader podcast episode, I had the pleasure of…
Education Marketing Leader with Chris RapozoHow to Create a Great User Experience on your Higher-Ed Website - An Interview with Joel Goodman
How good is your higher-ed website's user experience? As good as it can be? In the latest episode of the Education Marketing Leader podcast, I had a great time…
Education Marketing Leader with Chris RapozoAuthentic Higher-Ed Storytelling - An Interview with John Azoni
I am excited to share another episode of the Education Marketing Leader podcast on storytelling. This week, John Azoni, the guy behind UNVEILD and the voice of…
Education Marketing Leader with Chris RapozoBranding a University - An Interview with Eddy Occhipinti
I had the pleasure of interviewing Eddy Occhipinti, the Associate Director of Marketing at Kean University, for a recent episode on the Education Marketing…
Education Marketing Leader with Chris RapozoHow to Market an Online University - An Interview with David Hunt
Do I have a treat for all my non-traditional adult learners and those who want them on their campuses, especially the ones who try to get their online programs…
Education Marketing Leader with Chris RapozoHow to Tell Compelling Adult Student Stories - An Interview with Shane Baglini
On the latest episode of the Education Marketing Leader podcast, I had the pleasure of welcoming Shane Baglini, the seasoned Senior Director of Marketing and…
Education Marketing Leader with Chris RapozoHow to Create a Higher-Ed SEO Strategy - An Interview with Matt Herzberger
Had a fantastic chat on the Education Marketing Leader podcast with the one and only Matt Herzberger, VP of Digital Experience and Analytics at VisionPoint…
Education Marketing Leader with Chris RapozoHow to Create Effective Higher-Ed Content Strategies - An Interview with Danielle Ford
In the latest episode of the Education Marketing Leader podcast, I sat down with Danielle Ford, the Assistant Director for Digital Content Strategy at Kean…
Education Marketing Leader with Chris RapozoMarketing a Language School - An Interview with Lucas Blanco
In the latest episode of the Education Marketing Leader podcast, I had the pleasure of sitting down with my old friend Lucas Blanco, the Marketing Director at…
Education Marketing Leader with Chris RapozoPR Ethics in an AI World - An Interview with Kirk Hazlett, APR, Fellow PRSA
On the inaugural episode of the Education Marketing Leader, I had the pleasure of speaking with a true legend in education marketing, specifically regarding…
Education Marketing Leader with Chris RapozoHow to Interview Subject Matter Experts - An Interview with Jeremy Shere, Ph.D.
The doctor is in the house! 🙌In my latest episode on the Marketing Tales Show, I had the pleasure of speaking with Jeremy Shere, PhD.Jeremy earned his…
Education Marketing Leader with Chris RapozoThe power of a well optimized website - An interview with Bhuvanesh KR
My latest guest on the Marketing Tales Show joined me all the way from South India to talk about the power of proper website optimization. 🇮🇳 He's a seasoned…