How to market law school non-JD programs - a conversation with Tara Ebrahimi

Education Marketing Leader with Chris Rapozo · Oct 3, 2024 · 34m

Marketing Non-JD Law Programs: Lessons from Wake Forest University School of Law

In the latest podcast episode of the Education Marketing Leader podcast, I spoke with Tara Ebrahimi, Executive Director of Marketing & Communications at Wake Forest University School of Law.

We covered how to market niche, non-JD programs effectively.

Here are the key takeaways for higher-ed law school marketers:

1️⃣ Quick and Clear Messaging is Essential

Tara emphasized that explaining the program's benefits in a few seconds is crucial for grabbing attention.

2️⃣ Different Programs, Different Strategies

MSL…