Breaking the Higher Ed Social Media Mold - A Conversation with Brianna Blackburn

Education Marketing Leader with Chris Rapozo · Nov 7, 2024 · 37m

Breaking the Higher Ed Social Media Mold - A Conversation with Brianna Blackburn

This week on Education Marketing Leader, I spoke with Brianna Blackburn, Assistant Director of Social Media Brand Strategy at Bowling Green State University (BGSU).

BGSU's social media efforts ranked #6 nationwide (and #1 in Ohio) – outperforming much larger institutions like OSU.

Here's how they're doing it. 👇

𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐑𝐞𝐥𝐚𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐄𝐦𝐨𝐭𝐢𝐨𝐧

Brianna's team excels at creating content that feels real. Rather than just highlighting achievements, they dive into stories that connect with audiences on an emotional…