Latest / Education Marketing Leader with Chris Rapozo
Why Parent Engagement is Key to Student Success – A Conversation with Melissa Greiner
In today’s episode of the Education Marketing Leader podcast, I spoke with Melissa Greiner, VP of Marketing at CampusESP, about the crucial role parents play in the entire student journey – from the college selection process to graduation. 🎓👩🎓
Here's what we uncovered:
👉 Parent Engagement is Evolving
Colleges are recognizing that families are central to decision-making. Today's students WANT their parents involved, so institutions must adapt to meet this need. 👪
👉 Finding the Right Communication Mix
Email remains the go-to for parents – it's where they spend the most time. But when urgency…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.