Latest / Education Marketing Leader with Chris Rapozo
University Branding Essentials - A Conversation with Elliot Lollis
In the latest episode of the Education Marketing Leader podcast, I had the pleasure of hosting Elliot Lollis, a Senior Brand Strategist at Up&Up.
We discussed how colleges and universities can elevate their institution's brand amid the stiffening competition.
Below are some takeaways from the show:
👂 Listen Before You Leap
The cornerstone of Elliot's strategy revolves around deep listening—understanding the unique DNA of an institution before crafting a brand story that resonates with both internal stakeholders and prospective students.
🗝 Authenticity is Key
Elliot emphasizes the importance…
The skinny
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