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How to Optimize Higher Ed Websites with Search - A Conversation with Sara Kelzer
Higher education websites are complex.
Outdated content mixed with new information makes it hard for visitors to find what they need.
In this episode of the Education Marketing Leader podcast, Sara Kelzer of Cludo shares how optimized site search can simplify this and help universities improve user experience.
Here are the highlights:
🚩 Challenges in Higher Ed Websites
Universities face hurdles like decentralized content management and complex structures.
Sara explains how this creates friction for visitors trying to find key information, especially students seeking details on tuition…
The skinny
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