Latest / Education Marketing Leader with Chris Rapozo
Mastering Higher-Ed Earned Media Placements - A Conversation with Siobhan Lopez
As a J-School grad, I'm always excited to speak with a TV reporter gone higher-ed marketer.
During the latest Education Marketing Leader podcast episode, I spoke with Siobhan Lopez, the Assistant Director of Media Relations at Southern New Hampshire University.
Siobhan's journey is a narrative that's as compelling as it is instructive.
Here's the scoop:
Siobhan's decade-long stint in broadcast journalism was more than a career—it was a masterclass in storytelling.
Transitioning to higher ed marketing, she's now turning the spotlight on SNHU, proving that every great institution has a story to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.