Maximizing Digital Advertising for Higher Education - A Conversation with Jordan Burleson

My latest guest on the Education Marketing Leader podcast was Jordan Burleson, VP of Digital Advertising at Beacon Technologies.

Jordan shared some critical insights on digital advertising tailored for higher education institutions.

Here are the key takeaways:

𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐊𝐞𝐲

Jordan emphasized that many higher ed institutions struggle with delivering personalized experiences.

🔸 Meet students where they are.

🔸 Cater to different stages (undergrad, graduate programs).

🔸 Avoid one-size-fits-all messaging.

𝐁𝐮𝐝𝐠𝐞𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐈𝐦𝐩𝐚𝐜𝐭

Jordan provided realistic budget suggestions:

💰 Comprehensive…

The skinny

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