Shows / Partnerships Unraveled
Partnerships Unraveled
The weekly podcast where we unravel the mysteries of partnerships and channel to help you become more successful.
Episodes
- Partnerships Unraveled
Dr. Alejandro Canonero - Inside the Cloud Wars: AWS vs. Google vs. Microsoft
Send us Fan Mail Building a great product isn’t enough; you need to find your place in the right ecosystem. This week on Partnerships Unraveled, we sit down…
- Partnerships Unraveled
Luca Besana - The Key to Winning the Southern European Channel
Send us Fan Mail What makes channel partnerships in Southern Europe so unique—and why do global strategies often fall short? In this episode of Partnerships…
- Partnerships Unraveled
Norman Guadagno - Why CMOs Must Champion Partner Marketing
Send us Fan Mail In this episode of Partnerships Unraveled, we sit down with Norman Guadagno, former CMO of Mimecast and marketing leader with deep experience…
- Partnerships Unraveled
Jennifer Anaya - Mentorship, Leadership, and the Channel's Next Evolution
Send us Fan Mail Trust, relationships, and connection—these are the true foundations of the channel, and few understand this better than Jennifer Anaya, Chief…
- Partnerships Unraveled
Nevzat Bucioglu - Why Demand Gen Beats Partner Enablement
Send us Fan Mail Too many vendors leave partners to figure out demand generation on their own—and it’s not working. This week on Partnerships Unraveled, we sit…
- Partnerships Unraveled
Larissa Crandall- How to Build a High-Impact Partner Ecosystem
Send us Fan Mail Building a partner ecosystem from the ground up isn’t for the faint of heart—it takes vision, strategy, and a deep commitment to…
- Partnerships Unraveled
Greg Jones - Why MSPs Struggle with Sales and Marketing & How to Fix It
Send us Fan Mail In this episode of Partnerships Unraveled, we're diving deep into one of the biggest challenges MSPs face: sales and marketing. Joining us is…
- Partnerships Unraveled
Joe Sykora - From MSP Founder to Channel Leader
Send us Fan Mail How do you build a channel strategy that actually works for partners? Joe Sykora, SVP of Channel Sales, Distribution, and Alliances at…
- Partnerships Unraveled
Laura Dashney - Insights from the First Head of Channel
Send us Fan Mail In this episode of Partnerships Unraveled, we sit down with Laura Dashney, Head of Channel Success at Nextiva, to explore how she built a…
- Partnerships Unraveled
Dana Sell - The Power of Marketing in the Channel
Send us Fan Mail In this episode of Partnerships Unraveled, we sit down with Dana Sell, VP of Channel and Mid-Market Sales at Technology Advice, to discuss why…
- Partnerships Unraveled
Craig Fulton - Scaling MSP Growth: Breaking the Founder-Led Sales Ceiling
Send us Fan Mail In this episode of Partnerships Unraveled, we sit down with Craig Fulton, industry veteran and M&A advisor at Evergreen, to break down what it…
- Partnerships Unraveled
Timm Hoyt - Transforming Business with a Partner-Centric Model
Send us Fan Mail In this episode of Partnerships Unraveled, we sit down with Timm Hoyt, SVP of Global Partner Sales and Alliances at Sumo Logic, to break down…
- Partnerships Unraveled
Jennifer Judy - How to Build a High-Impact Partner Enablement Program
Send us Fan Mail In this episode of Partnerships Unraveled, we sit down with Jennifer Judy, a channel powerhouse with 25+ years of experience leading partner…
- Partnerships Unraveled
Anthony Graziano - Transforming Distribution with D&H's Marketing
Send us Fan Mail In this episode of Partnerships Unraveled, we’re thrilled to host Anthony Graziano, SVP of Marketing at D&H Distributing, who brings a wealth…
- Partnerships Unraveled
Yuval Dvir - Navigating the Future of SaaS Channels
Send us Fan Mail In this milestone episode of Partnerships Unraveled, we welcome Yuval Dvir, Global Director of Online Platforms and Ecosystems for Google, to…
- Partnerships Unraveled
Akilah Murrell - Building a Winning Channel Marketing Strategy
Send us Fan Mail In this engaging episode of Partnerships Unraveled, we sit down with Akilah Murrell, Senior Manager of Channel Marketing at 360 Insights and…
- Partnerships Unraveled
Eric Torres - Empowering MSPs with Pax8
Send us Fan Mail In this episode of Partnerships Unraveled, we explore the transformative world of channel strategy and partner enablement with Eric Torres, VP…
- Partnerships Unraveled
Torben Sebens- Bridging Innovation and Legacy in the Channel
Send us Fan Mail In this episode of Partnerships Unraveled, we sit down with Torben Sebens, a veteran of the IT industry with over three decades of experience…
- Partnerships Unraveled
Luca Marinelli - Key Lessons for Simplifying and Scaling the Channel
Send us Fan Mail This week on Partnerships Unraveled, we welcome Luca Marinelli, a seasoned leader with over 30 years of experience across tech giants like…
- Partnerships Unraveled
Jessica Reece - Driving MSP Success with Check Point
Send us Fan Mail This week on Partnerships Unraveled, we welcome Jessica Reece, Head of Strategic and Managed Service Provider Sales at Check Point, for an…
- Partnerships Unraveled
Rob Rae - The Future of Managed Services
Send us Fan Mail In this episode of Partnerships Unraveled, we sit down with Rob Rae, Corporate Vice President of Communities and Ecosystems at Pax8, a leading…
- Partnerships Unraveled
Elise Carbone - Building Partnerships That Last
Send us Fan Mail In this episode of Partnerships Unraveled, we're joined by Elise Carbone, Partner Sales Leader for EMEA and APAC at Deltek, as she reveals the…
- Partnerships Unraveled
Drew Lydecker - The Trusted Advisor Movement
Send us Fan Mail In this episode of Partnerships Unraveled, we dive deep into the transformative power of trusted advisors in the channel with Drew Lydecker…
- Partnerships Unraveled
Lisa Campbell - Securing SMBs Through Strategic Partnerships
Send us Fan Mail In this episode of Partnerships Unraveled, we sit down with Lisa Campbell, VP of SMB at CrowdStrike, to explore how CrowdStrike is redefining…
- Partnerships Unraveled
Sunil Dutt - Startup Lessons in Channel Design
Send us Fan Mail How do you build a channel strategy that drives growth without sacrificing trust? In this episode of Partnerships Unraveled, Sunil Dutt, EMEA…
- Partnerships Unraveled
Laura Garrido - Breaking Barriers in Global Channel Marketing
Send us Fan Mail In this episode of Partnerships Unraveled, we dive into the art and science of channel and partner marketing with Laura Garrido, EMEA…
- Partnerships Unraveled
Asher Mathew - Decoding the Chief Partner Officer
Send us Fan Mail In this episode of Partnerships Unraveled, we're thrilled to welcome Asher Mathew, CEO and Co-Founder of Partnership Leaders, the largest…
- Partnerships Unraveled
Alex Ruslyakov - Building a Win-Win-Win Ecosystem with Acronis
Send us Fan Mail How do you stand out in a crowded market while driving real value for your channel partners? This week on Partnerships Unraveled, we explore…
- Partnerships Unraveled
114 - Tina S. O'Dell - Democratizing Channel Marketing
Send us Fan Mail This week on Partnerships Unraveled, we’re thrilled to welcome Tina S. O’Dell, Director and Chief of Staff of Global Partner Marketing at…
- Partnerships Unraveled
113 - Heather K. Margolis - Cost of Eliminating the Channel Chief
Send us Fan Mail In this must-watch episode of Partnerships Unraveled, Alex Whitford is joined by Heather K. Margolis, a recognized powerhouse in the world of…
- Partnerships Unraveled
112 - Antoine Jebara -Driving MSP Success Through Shared Vision and Innovation
Send us Fan Mail In this episode of Partnerships Unraveled, we’re joined by Antoine Jebara, Co-Founder of JumpCloud and General Manager of their MSP business…
- Partnerships Unraveled
111 - Jasmina Muller - Building a Startup Channel
Send us Fan Mail In this episode of Partnerships Unraveled, we’re joined by Jasmina Muller, Chief Ecosystem Officer at Titan Cloud Storage. Jasmina takes us…
- Partnerships Unraveled
110 - Michelle Ragusa-McBain - Building Stronger Partnerships
Send us Fan Mail In this episode of Partnerships Unraveled, we interview Michelle Ragusa-McBain, VP of Global Channels at SonicWall, about building a…
- Partnerships Unraveled
109- Mayka Rosales-Peterson - Emerging Trends in Channel Marketing
Send us Fan Mail In this episode of Partnerships Unraveled, we sit down with Mayka Rosales-Peterson to explore the evolving role of marketing in the channel…
- Partnerships Unraveled
108- Anna-Maria Löweberg - Mastering EMEA's Channel Landscape
Send us Fan Mail In this episode of Partnerships Unraveled, we welcome Anna-Maria Löweberg, Head of Partner Organization EMEA at HashiCorp. With over 20 years…
- Partnerships Unraveled
107- Kathy Mazza - The Power of Trusted Advisors in Channel Partnerships
Send us Fan Mail In this episode of Partnerships Unraveled, we chat with Kathy Mazza, Head of Channel Sales at Ooma, as she shares her insights from nearly 30…
- Partnerships Unraveled
106 - Rick Buijserd - The Power of the Marketplace
Send us Fan Mail Unlock the power of cloud marketplaces with Rick Buijserd, Senior Partner Development Manager EMEA at AWS. Dive into how Independent Software…
- Partnerships Unraveled
105 - Greg Finnigan - Customer Obsession: How AWS is Redefining the Channel
Send us Fan Mail In this episode of Partnerships Unraveled, we sit down with Greg Finnigan, a seasoned channel leader with over 25 years of experience…
- Partnerships Unraveled
104 - Jay McBain - Halftime in the Decade of the Ecosystem
Send us Fan Mail In this insightful episode, we welcome Jay McBain, Chief Analyst at Canalys, to discuss the evolving world of partnerships and the "decade of…
- Partnerships Unraveled
103 - Scott Sacket - Leveraging Distribution and Improving Partner Time to Value
Send us Fan Mail How did AvePoint pivot from catering exclusively to enterprise clients to embracing the SMB market with such success? Join us this week on…
- Partnerships Unraveled
102 - Toni Drk - The Role of Distribution in the Channel
Send us Fan Mail Ever wondered how distributors went from mere "box movers" to indispensable players in the tech ecosystem? This week on Partnerships…
- Partnerships Unraveled
101 - Amy Bailey - Event Marketing in The Channel
Send us Fan Mail Unlock the secrets to exceptional channel and event marketing as we sit down with Amy Bailey, the mastermind behind Unusually Unusual…
- Partnerships Unraveled
100 - Stacy Betts - Power of Alignment
Send us Fan Mail Ever wondered how to navigate the complexities of managing large-scale tech partnerships? Join us as we sit down with Stacy Betts who shares…
- Partnerships Unraveled
099 - Jeremy Balius - Creating The Right Channel Marketing Content
Send us Fan Mail Jeremy Balius, managing director and co-founder of Filament, shares valuable insights on the challenges partners face in distinguishing…
- Partnerships Unraveled
098 - Gaidar Magdanurov - Partner Sales and Marketing Enablement
Send us Fan Mail Gaidar Magdanurov, President of Acronis, shares the innovative approach Acronis has taken to evolve from a backup company into a leader in…
- Partnerships Unraveled
097 - Maciek Szczesniak - Supporting SMB Partners
Send us Fan Mail Unlock the secrets of the SMB channel as we bring you an insightful conversation with Maciek "Magic" Szczesniak. Magic takes us through his…
- Partnerships Unraveled
096 - Sam Valme - Leveraging Channel Partners for SMB Growth
Send us Fan Mail Sam Valme, Senior Director of US Channel Sales at AvePoint, discusses the importance of channel partnerships for ISVs and the strategic…
- Partnerships Unraveled
095 - Oren Yehudai - SMB Channel Mastery
Send us Fan Mail What are the essential strategies for mastering SMB channel management? Join us as we uncover the secrets with Oren, an experienced channel…
- Partnerships Unraveled
094 - Christian Goffi - Modernizing Partner Engagement With AI
Send us Fan Mail Prepare to revolutionize your understanding of AI's role in business with channel leader Christian Goffi from Nutanix. Discover how AI…
- Partnerships Unraveled
093 - Harold Nelissen - Building Customer-Centric Partner Programs
Send us Fan Mail Unlock the secrets to revolutionizing your partner programs with insights from Harold Nelissen, a partner programs expert from Trend Micro!…
- Partnerships Unraveled
092 - Anurag Agrawal - How to Build an SMB Channel
Send us Fan Mail Ready to unlock the secrets of the SMB and mid-market channel? Join us on Partnerships Unraveled as we navigate this evolving landscape with…
- Partnerships Unraveled
091 - Craig Patterson - AI Driven Channel Success
Send us Fan Mail Learn how to drive channel success by leveraging AI with Craig Patterson, SVP of Global Channels at Aryaka. Craig brings his wealth of…
- Partnerships Unraveled
090 - Partnescore - 7 Predictors of Partnership Success
Send us Fan Mail If you've ever wondered why some partnerships thrive while others falter, this episode is your roadmap to understanding the 7 elements that…
- Partnerships Unraveled
089 - Chris Jones - Building a Partner Centric Culture
Send us Fan Mail Industry expert Chris Jones joins us to share his firsthand experience on transitioning from a direct sales force to an indirect approach…
- Partnerships Unraveled
088-Lucia Meyassed- Guide to Effective Partner Communication
Send us Fan Mail Uncover the secrets to mastering partner prospecting strategies with our special guest, Lucia Meyassed, Director of Global Partnerships and…
- Partnerships Unraveled
087 - Andrew Down - MSP Marketing 101
Send us Fan Mail Managed Service Providers (MSPs) often struggle with marketing despite their technical prowess. In this episode of Partnerships Unraveled…
- Partnerships Unraveled
086 - Jason Beal - The Importance of Partner Empathy
Send us Fan Mail This week on Partnerships Unraveled, we're thrilled to have Jason Beal, VP of Worldwide Partner Ecosystems at Barracuda Networks, share his…
- Partnerships Unraveled
085 - Kathyrn Rose - SMB Channel Partner Marketing
Send us Fan Mail Struggling with engaging your long-tail partners in your marketing programs? You are not alone. Most channel partners lack the time…
- Partnerships Unraveled
084 - Rene Bonvanie - The Long-Term Commitment to a Channel Strategy
Send us Fan Mail Our esteemed guest, René Bonvani, shares the wisdom from his remarkable channel journey. From his foundational days at Oracle to his…
- Partnerships Unraveled
083 - Kameron Olsen - Pioneering Change in the Telecom Channel
Send us Fan Mail Uncover the secrets of the telco channel evolution with the astute channel strategist Cameron Olsen: - The shift in channel dynamics following…