Latest / Partnerships Unraveled
Dana Sell - The Power of Marketing in the Channel
Send us Fan Mail
In this episode of Partnerships Unraveled, we sit down with Dana Sell, VP of Channel and Mid-Market Sales at Technology Advice, to discuss why marketing is the missing link in channel partnerships.
-Why do vendors struggle to make customers visible in the channel?
-How can marketing be used to recruit and enable partners?
-Why smart partners make decisions based on long-term revenue, not just margins?
- The future of channel alliances and why strategic partnerships will drive success.
Dana shares insights from working directly with CIOs and IT leaders, explaining how vendors…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.