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Drew Lydecker - The Trusted Advisor Movement
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In this episode of Partnerships Unraveled, we dive deep into the transformative power of trusted advisors in the channel with Drew Lydecker, Co-founder and President of AVANT Communications. With a career spanning influential roles at WorldCom, AT&T, and CDW, Drew has firsthand insights into how technology adoption and partner ecosystems have evolved into indispensable drivers of enterprise success.
Together, we explore:
The shift from brand loyalty to best-of-breed solutions and its impact on decision-making.
Why trusted advisors are becoming the cornerstone of IT strategy…
The skinny
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