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088-Lucia Meyassed- Guide to Effective Partner Communication

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Uncover the secrets to mastering partner prospecting strategies with our special guest, Lucia Meyassed, Director of Global Partnerships and Alliances at Rotate.

Lucia opens up about the overwhelming vendor communications partners receive and why a strategic and thoughtful approach is crucial. Learn how to understand the specific needs and operations of potential partners and why prioritizing quality over quantity in outreach can make all the difference.

Explore the unique challenges of channel strategies in emerging markets, particularly comparing the mature cybersecurity…

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