Latest / Partnerships Unraveled
Luca Besana - The Key to Winning the Southern European Channel
Send us Fan Mail
What makes channel partnerships in Southern Europe so unique—and why do global strategies often fall short?
In this episode of Partnerships Unraveled, we sit down with Luca Besana, Regional Channel Leader at SentinelOne, to discuss what it really takes to build successful channel programs in markets like Italy, Spain, and Israel. With 15+ years of experience, Luca shares why localization is key, and how vendors can avoid common mistakes when entering these regions.
- Why relationships matter more than product in Southern European channel sales
- The biggest misconceptions…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.