Shows / Partnerships Unraveled
Partnerships Unraveled
The weekly podcast where we unravel the mysteries of partnerships and channel to help you become more successful.
Episodes
- Partnerships Unraveled
082 - Craig Schlagbaum - Building Channels With Recurring Revenue
Send us Fan Mail Unlock the secrets to channel partnership success with Craig, the channel strategy virtuoso who transformed Comcast's sales landscape. In this…
- Partnerships Unraveled
081 - Mike Marzano from Contentsquare - How to Sell More With Cloud Marketplaces
Send us Fan Mail Want to sell with hyperscalers? You’re in luck. We’ve recorded a whole podcast episode with Mike Marzano from Contentsquare about the…
- Partnerships Unraveled
080 - Innovate or Sink: The Roadmap for Enablement in Ecosystems with TIDWIT
Send us Fan Mail We streamed an engaging panel discussion in October featuring TIDWIT's CEO Wissam "Will" Yafi, Channext's CEO Rick van den Bosch and VP of…
- Partnerships Unraveled
079 - The Future of Market Development Funds and Through-Channel Marketing Automation webinar
Send us Fan Mail Partnerships Unraveled hosted a panel discussion titled: "2024 Vision: Revolutionizing Growth with MDF and TCMA". Industry experts gathered to…
- Partnerships Unraveled
078 - Ashley Rowland of Technology Advisor Alliance - The Telecom Channel and Tips for Agents
Send us Fan Mail Agents can help you attract SMBs and scale your channel ⏬ And Ashley Rowland, Co-founder of Technology Advisor Alliance and Adaptive Advisors…
- Partnerships Unraveled
077 - How The Channel Is Changing
Send us Fan Mail In this episode, it’s our dear host Alex’s turn to be on the grill! After spending the last eight years building channels across Europe, the…
- Partnerships Unraveled
076 - Janet Schijns of JSG - The Biggest Opportunities For Channel Marketers
Send us Fan Mail Channel marketers are no longer top of the funnel. And Janet Schijns is determined to change mindsets around that. According to the CEO of JSG…
- Partnerships Unraveled
075 - Tim Britt of Freshworks - How to Build a Cloud Channel
Send us Fan Mail Sometimes the most powerful move in building a robust network is a strategic ‘no’. Wise words from this episode’s special guest Tim Britt…
- Partnerships Unraveled
074 - Darren Sharpe of Microsoft - The Benefits of Cloud Marketplaces for Channel Partners
Send us Fan Mail Who better than a key player in Microsoft's UK ISV team, driving Global Partner Solutions, to talk about Cloud Marketplaces and the value they…
- Partnerships Unraveled
073 - Laura Padilla - How to Build a Channel Program from Scratch
Send us Fan Mail Laura shares her journey from building a channel program from scratch at Box to handling the surge in demand during the pandemic at Zoom –…
- Partnerships Unraveled
072 - Wayne Mason of Neat - How to Build a Run Rate Strategy for your Channel
Send us Fan Mail Wayne Mason, seasoned distribution lead at Neat, with an impressive 28-year tenure in the video conferencing arena, shares an invaluable…
- Partnerships Unraveled
071 - Frank Aan De Stegge of Zoom - How to Leverage Automation To Scale Partner Marketing
Send us Fan Mail How did Zoom successfully onboard 46,000 partners within a span of less than two years? Frank Aan De Stegge, Partner Marketing Lead in Europe…
- Partnerships Unraveled
069 - Allan Adler - The Future State of Channel Marketing
Send us Fan Mail What’s the future of channel marketing? In this podcast episode, Allan Adler, Managing Partner at Digital Bridge Partners, shares his vision…
- Partnerships Unraveled
070 - Tim Maloney of RiskOptics - How to Run a Global Channel
Send us Fan Mail Do you have what it takes to run a global channel? Learn from someone who actually does. Before stepping in as Chief Revenue Officer at…
- Partnerships Unraveled
068 - Aaron Howerton of Samsara - Mastering the fusion of Partner Operations and Business Growth
Send us Fan Mail How can you turbocharge your partner program’s growth while tackling complex partner operations? In the latest episode, Aaron Howerton, who…
- Partnerships Unraveled
067 - Vince Menzione of Ultimate Partner - Building success through SMB, AI and Cloud Marketplaces in Partnerships
Send us Fan Mail Most Partnerships look great on paper but when it comes down to actual implementations, they never product expected results. In a conversation…
- Partnerships Unraveled
066 - Peter Geytenbeek of Delinea - Navigating the Vendor-Reseller relationship for Sustainable Partnerships
Send us Fan Mail Unlock the secrets of thriving channel partnerships with Peter Geytenbeek, Director of EMEA Channel for Delinea, a company delivering PAM…
- Partnerships Unraveled
065 - Unveiling the Ultimate New Year Resolutions for Channel VP Excellence!
Send us Fan Mail Welcome to 2024. The best thing about a new year… are resolutions. And while most are meant to be broken, professionally it’s the time of the…
- Partnerships Unraveled
064 - 2023 Partner Marketing: Predictions vs. Reality
Send us Fan Mail In this insightful episode, we take a retrospective dive into the world of partner marketing as it unfolded in early 2023. We revisit our…
- Partnerships Unraveled
063 - Barrett King of New Breed - Building cutting-edge B2B tech partnerships
Send us Fan Mail In this episode, we dive into the world of partnerships with special guest Barrett King, senior Director of Revenue at New Breed, HubSpot's…
- Partnerships Unraveled
062 - Cisco and Microsoft's SMB Play: Decoding the Strategy and why it Matters
Send us Fan Mail Podcast hosts Alex and Rick travel into the world of Small and Medium-sized Businesses (SMBs), exploring why major players like Cisco and…
- Partnerships Unraveled
061 - Ard-Pieter de Man, Author and Professor - Ecosystems, Collaboration, and the Future of Partnerships
Send us Fan Mail Dive deep into the world of partnerships and ecosystems with our special guest, Ard-Pieter de Man, acclaimed Author and Professor at Vrije…
- Partnerships Unraveled
060 - Global Perspectives, Local Realities: Can Channel Programs Ever Find the Right Balance?
Send us Fan Mail One global strategy to guide them all, right? FALSE. Asking both Channel Heads to Program managers, are you sacrificing the unique spice of…
- Partnerships Unraveled
059 - Rob Spee of Beyond Trust - Decoding the Transformation of Channel Strategy
Send us Fan Mail Picture this - the traditional transactional business model gradually making way for a dynamic, ecosystem-based SaaS landscape. Intriguing…
- Partnerships Unraveled
058 - AI: The Seismic Shift in Channel Marketing ?
Send us Fan Mail If you’re not on the brink of working with AI in channel marketing, you could be missing a crucial component of your journey as you scale and…
- Partnerships Unraveled
057 - Martin Whitehead of SAP - Navigating the Noise: Managing Communication in the Partner Ecosystem
Send us Fan Mail Are you drowning in an ocean of partner marketing noise, struggling to make your message heard? Tune in as we chat with Martin Whitehead…
- Partnerships Unraveled
056 - Growing Your Channel: Why the Long Tail Matters More Than You Think
Send us Fan Mail How can you build a channel strategy that has an 80% failure rate? No, you simply don’t. Yet, almost all organizations with a strong and…
- Partnerships Unraveled
055 - Asaël Akkerman of Spacewell - Trust, Energy and Partner-Driven growth
Send us Fan Mail The core component of a great partnership strategy is… the partner! In this podcast episode, Asaël Akkerman, SVP of Partnerships and Alliances…
- Partnerships Unraveled
054 - Winning the Race: Strategies from Formula 1 for Partner Programs
Send us Fan Mail What if you could peel back the layers of a high-performance motorsport team and apply their strategies to your partner program! Buckle up, as…
- Partnerships Unraveled
053 - Will Yafi of TIDWIT - Mastering Partner Enablement and the Ecosystem Landscape
Send us Fan Mail Starting our second year of podcasts with a guest every alternate week. In this episode, we sit down with special guest Will Yafi, CEO of…
- Partnerships Unraveled
052 - Year One in Review: Unraveling Partnerships' Top Takeaways
Send us Fan Mail Can you believe it's been a year since our first episode?! Today we are celebrating our one-year anniversary. We appreciate all your…
- Partnerships Unraveled
051 - Breaking the 80-20 Rule: Strategies for Increasing Channel Partnerships and Profitability
Send us Fan Mail Ever wondered why 80% of your revenue seems to come from just 20% of your partners? Tune in as we unravel the surprising implications of…
- Partnerships Unraveled
050 - The role of Data and Automation in building Effective Channels
Send us Fan Mail What if the secret to your channel's success lay hidden in the data you already have? Brace yourself for some mind-blowing insights in today's…
- Partnerships Unraveled
049 - The Ins and Outs of Creating a Successful Channel Team
Send us Fan Mail Ready to unlock the secrets of building and scaling a successful channel team? This episode promises to deliver just that. Together, we…
- Partnerships Unraveled
048 - Cracking the Code: Compensation Strategies for Channel Partners
Send us Fan Mail Want to outshine your competitors with an unbeatable compensation strategy for your channel partners? Join us as we demystify the dynamics of…
- Partnerships Unraveled
047 - Creating a Channel Architecture: What does a Channel look like?
Send us Fan Mail Ready to unlock the secrets of successful channel building? Brace yourselves, as we decode the mysteries of channel architecture and guide you…
- Partnerships Unraveled
046 - From Idea to Impact: Creating a Results-Driven Channel Strategy
Send us Fan Mail In the second episode of our podcast series all about building a killer channel from scratch, we're diving deep into the core: channel…
- Partnerships Unraveled
045 - The Five Fundamentals to build a Channel
Send us Fan Mail In this episode, we are kick-starting a new series about building a channel from scratch. Where we will share the five fundamentals for…
- Partnerships Unraveled
044 - Unlocking Upsell Potential: Maximizing Profits in the Channel
Send us Fan Mail If you look at the highest valued businesses in the world, a lot of them are SaaS businesses for a reason. That's because fundamentally, at a…
- Partnerships Unraveled
043 - How channel renewals drive sustainable revenue
Send us Fan Mail Renewals are the reason that SaaS businesses are so highly valued because one of the key metrics they track are NRS and net revenue retention…
- Partnerships Unraveled
042 - Closing opportunities within the channel
Send us Fan Mail As you might know we kick started our new series about self sustainable partner revenue. Where we talked about how to make sure that your…
- Partnerships Unraveled
041 - Self-sustainable partner revenue: finding opportunities
Send us Fan Mail Welcome to part two of our new five part series. Where Alex & I started with how to enable your partners towards self sustainable partner…
- Partnerships Unraveled
040 - How to achieve Self Sustainable Growth with your Partners
Send us Fan Mail Because of all your hard work, you've recruited valuable partners. Great! But now the real work must begin by making sure you keep partners in…
- Partnerships Unraveled
039 - Summer slowness: Ways to avoid the Seasonal Slump
Send us Fan Mail The summer is here! The sun is out, it's holiday time and people are excited to take some time to relax. But what does this mean for your…
- Partnerships Unraveled
038 - Partner Revival: How to Reignite Inactive Partners
Send us Fan Mail In this episode, we shift our focus to the dark side of the channel: your sleeping partners. While we've previously explored strategies for…
- Partnerships Unraveled
037 - Co-selling: Success through Collaborative Partnerships - Part 5/5
Send us Fan Mail Join us for the final episode of our five-part series, "Bridging the Partner Recruit to Revenue Gap," as we dive into the dynamic world of…
- Partnerships Unraveled
036 - The Power of Co-Marketing in Channel - Part 4/5
Send us Fan Mail Want to unlock the power of co-marketing? Listen to the fourth episode of our five-part series about getting new partners to first revenue as…
- Partnerships Unraveled
035 - Mastering Partner Enablement: Driving Success in Marketing, Sales, and Tech - Part 3/5
Send us Fan Mail Want to guide your freshly recruited partners to revenue as quickly as possible? Listen to the third episode of our five-part series – Partner…
- Partnerships Unraveled
034 - Partner Onboarding: The Path to Revenue - Part 2/5
Send us Fan Mail Want to increase your conversion rate from recruit to revenue? Make sure you got a killer onboarding. This week, @Rick van den Bosch and @Alex…
- Partnerships Unraveled
033 - Bridge the Partner Recruit -> Revenue Gap - Part 1/5
Send us Fan Mail A well-designed partner program reduces dropout rates, cultivates deeper relationships, and accelerates growth. This week, our CEO Rick van…
- Partnerships Unraveled
032 - Nurturing Channel Integrity: Key Strategies for Long-term Success
Send us Fan Mail Looking for long-term success in your partnerships? @Rick van den Bosch and @Alex Whitford got you. They couldn’t stop talking about it in the…
- Partnerships Unraveled
031 - Gear your Partner Journey towards TTV
Send us Fan Mail Eager to achieve a quick time-to-value? Time to value, also known as TTV, in partnerships, measures how long it takes for a newly onboarded…
- Partnerships Unraveled
030 - Partnerships: Marathon or Sprint?
Send us Fan Mail Would you say partnerships are more like a marathon or a sprint? 🏃♀️ Our CEO and VP of Partners had a lot to say about this topic in the…
- Partnerships Unraveled
029 - Shift from Portal to Platform
Send us Fan Mail We criticize partners portals all the time... But are there really other options? Yes! And that’s exactly what you’ll find that out in the…
- Partnerships Unraveled
028 - Dreaming of the Partner Promised Land
Send us Fan Mail What does your partner promised land looks like? For our CEO @Rick and our VP of Partners @Alex, it looks like : ⭐ Effortless partner…
- Partnerships Unraveled
027 - Aligning ISVs with Channel Partners
Send us Fan Mail In this week's episode of Partnerships Unraveled, our CEO, Rick and VP of Partners, Alex share some valuable insights on how to better align…
- Partnerships Unraveled
026 - What Partnerships Can Learn From Customer Success ?
Send us Fan Mail Customer success and partnerships have a lot in common. 👉Both require understanding the needs and goals of the customer or partner and…
- Partnerships Unraveled
025 - Partner Recruitment: Quantity or Quality?!
Send us Fan Mail Looking for valuable insights into how companies can effectively recruit and work with partners to drive success? 🧐 In this week's episode…
- Partnerships Unraveled
024 - Partners Are NOT Coming To Your Portal Pt.2
Send us Fan Mail Last week, we talked about the issues that come with partner portals. But if not partner portals... then what? 🤨 This week, our CEO and VP of…
- Partnerships Unraveled
023 - Partners Are NOT Coming To Your Portal Pt.1
Send us Fan Mail Partners aren’t coming to your portal? No worries. We got you. This week’s episode of Partnerships Unraveled is all about portals and partner…