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077 - How The Channel Is Changing
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In this episode, it’s our dear host Alex’s turn to be on the grill!
After spending the last eight years building channels across Europe, the Middle East, and Africa, growing Zoom partner base from 30 to 1 200, and interviewing amazing guests (Janet Schijns, Laura Padilla, Wayne Mason…) on Partnerships Unraveled, Channext’s VP of Revenue has some strong opinions on channels and partnerships.
Tune in as he says it all:
Why are all the top vendors now targeting SMBs
What are the biggest challenges of these partners?
His approach to building a successful long-tail strategy…
The skinny
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