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073 - Laura Padilla - How to Build a Channel Program from Scratch
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Laura shares her journey from building a channel program from scratch at Box to handling the surge in demand during the pandemic at Zoom – touching upon crucial aspects like benefits pricing models, incentives, and the intricate process of aligning with a direct-heavy company.
Alex picks the brain of this seasoned high-tech professional on:
- Her biggest learnings from building a channel program from scratch
- How much of the business should come from the channel?
- How to unify alliance and channel strategies? And what role does marketing play in that?
- How do you really…
The skinny
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