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027 - Aligning ISVs with Channel Partners
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In this week's episode of Partnerships Unraveled, our CEO, Rick and VP of Partners, Alex share some valuable insights on how to better align with ISV partners of your channel collaborators.
They emphasize building strong use cases, segmenting aggressively, and targeting a specific niche to create cohesive solutions that provide maximal value to end-users.
Tune in as they talk about 🎧:
Why ISV partnerships are important for end-users
How to align with resellers' ISV partnerships
Co-marketing strategies for ISV partnerships
And if you're feeling brave, suggest some topics for…
The skinny
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