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060 - Global Perspectives, Local Realities: Can Channel Programs Ever Find the Right Balance?
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One global strategy to guide them all, right? FALSE.
Asking both Channel Heads to Program managers, are you sacrificing the unique spice of local markets for the bland convenience of global strategies? Join us in this episode as we spill the tea on the heated debate, revealing the secrets, struggles, and maybe a few scandals behind the scenes.
Alex and Rick dive deep into the controversy of global dominance versus local flair in channel management as they compare the US and European ways of working, peculiarities and why it’s important to build top down, and bottom up…
The skinny
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