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046 - From Idea to Impact: Creating a Results-Driven Channel Strategy
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In the second episode of our podcast series all about building a killer channel from scratch, we're diving deep into the core: channel strategy.
Imagine this: You've got this grand vision, like IBM wanting a laptop in every hand (ambitious much?). But guess what? That vision shapes your channel strategy big time. It's like laying down the foundation for your future mansion, or maybe a pyramid if you're feeling extra grandiose.
Our hosts get real about avoiding the "because the cool kids are doing it" mentality. You want to channel for a good reason, like solving a burning…
The skinny
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