025 - Partner Recruitment: Quantity or Quality?!

Partnerships Unraveled · Mar 27, 2023 · 31m · transcript

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Looking for valuable insights into how companies can effectively recruit and work with partners to drive success? 🧐

In this week's episode, our CEO and VP of Partners outline the three-phases in partner programs : startup, ramping up, and doing it at scale.

Here are a few takeaways from their conversation:

It is critical to focus on partner-led sales to achieve significant revenue growth and scale sales teams.

Boutique partners specializing in a specific vertical can be a good starting point for recruitment, and defining the ideal partner profile is key.

To achieve mass…