040 - How to achieve Self Sustainable Growth with your Partners

Partnerships Unraveled · Jul 10, 2023 · 28m · transcript

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Because of all your hard work, you've recruited valuable partners. Great!

But now the real work must begin by making sure you keep partners in this motion and guide them to self sustainable revenue.

There is one big reason why big B2B companies sell via the channel and that is the hyperscaling motion and the only way to deliver hyperscale is if you can have a hands-off approach. Self sustainable revenue is the way to get there because revenue drives engagement, engagement drives revenue, and that's very much a flywheel where the snowball is going to get bigger and bigger…