Latest / Partnerships Unraveled
064 - 2023 Partner Marketing: Predictions vs. Reality
Send us Fan Mail
In this insightful episode, we take a retrospective dive into the world of partner marketing as it unfolded in early 2023. We revisit our discussions with internal teams and external experts to evaluate the trends they predicted and how they actually played out.
Our exploration covers a range of critical areas:
* The Focus Shift in Partner Selection
* Scaling Strategies: "If it doesn't scale, it might not be worth it"
* The Power of Through-Partner Marketing
* Data-Driven Success Metrics, beyond total revenue
* Content Leverage and Messaging in lean times
* And steps…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.