Latest / Partnerships Unraveled
057 - Martin Whitehead of SAP - Navigating the Noise: Managing Communication in the Partner Ecosystem
Send us Fan Mail
Are you drowning in an ocean of partner marketing noise, struggling to make your message heard?
Tune in as we chat with Martin Whitehead, Senior Director Global Marketing at SAP, who shares practical strategies to navigate through this cacophony. Martin catches up Rick van den Bosch on the need for a centralized managed communication portfolio, with reliable information sources and optimized ways to measure the impact on a large business.
He then delves into the world of AI - its ability to make marketing content more localized and verticalized - before heading back to a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.